Music Industries Association (MIA)

From Data Overload to Member Harmony: How MIA Hit The Right Notes with sheepCRM

Who are the Music Industries Association (MIA):

The Music Industries Association (MIA) is the UK trade body representing businesses in the musical instrument industry. With a diverse membership including manufacturers, distributors, retailers, publishers, and supporting businesses, MIA focuses on three key pillars: amplifying the industry's voice, bringing the industry together, and empowering through knowledge.

As a trade association with a small team and around 200 member companies, MIA needed a solution to deliver clean data management, streamline administrative tasks, and enhance the member experience.

The challenges:

In early 2023, MIA sought a CRM system specifically designed for membership organisations, as their current solution, HubSpot, was costly and did not support their needs. They needed a dedicated membership solution that could:

  1. Provide clean, organised data management for tracking current members, acquisitions, and leads.

  2. Streamline day-to-day administrative tasks.

  3. Offer personalised communication and automated renewal processes for members.

  4. Provide UK-based support to ensure timely assistance.

  5. Understand the unique needs and challenges of membership associations.

“sheepCRM has streamlined our operations, automated our Admin, and enhanced our member experience”.

Alice Monk, General Manager, Music Industries Association (MIA)

The solution:

After exploring various US and UK-based membership platforms, MIA selected sheepCRM. Alice Monk said,

"Meeting the team was really what sold it to us. The people behind sheepCRM know their stuff when it comes to membership associations. We felt that they understood our needs, challenges, and goals and had solutions to make our lives much easier."

MIA's Journey to Effortless Admin

Key Benefits of sheepCRM for MIA:

  1. Data Management: sheepCRM helped MIA achieve clean, organised data for their membership.

  2. Automated Admin: "sheepCRM has hugely streamlined and automated our day-to-day admin. For example, all of our renewals are now completely automated," says Alice.

  3. Personalised Communication: sheepCRM allows MIA to highly personalise its renewal processes for members.

  4. Self-Service Member Portal: "A big part of sheepCRM is the ability to create a self-service portal for members. Now, our members can log in, download resources, read blog articles, register for events, and more!" Alice explains.

  5. UK-Based Support: With sheepCRM's UK-based team, MIA avoids potential time zone issues when urgent responses are needed.

The implementation of sheepCRM has opened new possibilities for MIA. The self-service members portal has allowed them to protect their members' investment by keeping valuable materials exclusively for paying members. This approach has enhanced the value proposition for MIA's membership.

Alice said, "Although we were conscious of the member vs. non-member approach with our communications, events, resources, etc, we hadn't really thought much about how to protect the investment of our members. Now, our members can control their membership, and we can keep valuable materials exclusively for paying customers."

Looking ahead, MIA is well-positioned to continue improving its member services and operational efficiency with sheepCRM's support and guidance.

The Future:

Summary:

By implementing sheepCRM, the Music Industries Association has significantly improved its data management, automated its administrative tasks, and enhanced its member experience. The system's ability to provide personalised communications, automate renewals, and offer a self-service app for members has transformed how MIA interacts with its membership base.

"My final comments would be that the support really continues once you've invested in sheepCRM – the onboarding, general support, and guidance are top-notch," said Alice.

This transition to sheepCRM exceeded MIA's initial goals and provided unexpected benefits, positioning the Association for future growth and improved member satisfaction.

Visit the MIA’s website at: www.mia.org.uk

"My final comments would be that the support really continues once you've invested in sheepCRM – the onboarding, general support, and guidance are top-notch,"

Alice Monk, General Manager, Music Industries Association (MIA)

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